Charlie Sheen’s #TigerBlood Internship Application Round 3

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Over 80,000 people have applied and a good handful of people made it to round two. I wonder how narrow round three actually is.

This one is actually interesting, and surprisingly serious in nature. Round three of the Charlie Sheen #TigerBlood Internship application is essentially a short two-minute YouTube video case study. It tells me to:

Dress professionally and take your answer seriously. Your video interview will be judged on quality of content and potential for community engagement.

And these are the three different cases I can choose from:

1. If you were the Social Media Director for a major humanitarian aid organization, how would you create awareness and raise money via social media in the aftermath of a global disaster?
2. In your opinion, what is the best company using social media today and why?
3. How would you advise a candidate running for public office to leverage social media in his or her campaign for election?

This internship search, to say the least, is super social media savvy. The intern search through social media isn’t necessarily new, but the Charlie Sheen PR team has been good in effectively integrating online media with the traditional media buzz generated by Charlie Sheen himself. In effect, they are getting engagement from people, and they are able to quantify it through a simple internship application. Genius.

The seriousness of the questions though, have got me scratching my head – maybe they are fishing for the real seriously qualified candidates from the flaky ones. Even then, I don’t think a YouTube video is a good fit - primary because good social media peeps may be overlooked if they are not comfortable in front of a camera — but of course, maybe they are doing this because they expect the social media peep to be on camera to exploit the buzz… WHOA! Smart.

Updated blog post regarding the submission soon. In the meanwhile… a screenshot: